Top 5 Reasons to Invest in a New Website

Published On: 11 November 2019

Your website is one of the largest marketing tools available. It’s the first impression people have of your brand and what you have to offer. We’ve all heard it only takes one-tenth of a second to form an impression. Websites are no different. At Design Thinking we ensure those critical seconds create the best impression possible.

There’s good reason to invest in a new website design, so consider this.

1. Higher Return on Investment

That means revenue! A good-looking website will increase brand recognition. With so much competition afoot, a great website is imperative. Design Thinking makes it easy to get ahead right off the bat.

If your competition has a website, we will design and develop an even better site. If they don’t, well then you’ve just become the leader in the area. Take SurrealHomes for example, we created a website that personified their quality brand with only a glance.

That quick glance can reflect the quality and credibility of your brand and begin building consumer trust.

2. SEO Optimization

SEO optimization has serious pull, we cannot emphasize this enough! Using SEO keywords will get your website noticed by search engines like Google, Bing and even Yahoo. By incorporating SEO keywords in blogs, backend coding and graphics, your website will make its way up within the Google results page.

The higher you are in a search result, the higher the traffic to your website. Ace that first impression and you’ll see increased sales.

3. Functionality

You may have a beautiful website, but without functionality, it’s not reaching its full potential. Forbes found that 94% of people say that design and functionality will affect their opinion of the brand and thus their choice to continue browsing (or not). Therefore, it’s important to make it as easy as possible for people to shop or browse your site!

For example, the team at Design Thinking created and included a plug-in to make searching for homes as easy as possible, keeping the audience engaged and creating an easy user experience. We can create a website flow that entices the visitor not only to stay on your page, but dig deeper into your offering.

4. Mobile Optimization

We know firsthand how addicted we are to our phones. So why wouldn’t you make your website optimized for mobile?

Over 52% of people use their mobile phone to browse online. If the previously mentioned 94% of people will leave a website with poor design you better bet they’re off your website in a flash if it’s not optimized for their mobile. Make it as easy as possible for people to spend time looking at your content no matter what device they are using!

5. Content

When it comes to content we are referring to the body of your website. Without good content, your viewers won’t be compelled to stay.

At Design Thinking we craft content into a message that’s easily understood and attractive. Here’s where we revisit those keywords that make your website SEO-friendly.

Google is constantly crawling the web for updated content and if you’re not regularly adding that fresh content to your site, Google will assume you’re no longer relevant. This will cause your website to be knocked down in the search results unless the content and SEO keywords are always replenished. It’s all coming together now, isn’t it?

Getting customers to your website is just the first step. After that, converting those clicks to sales is the next leap. Design Thinking can help you bridge that gap with an innovative website and perfectly crafted content in order to get your customers to your website, keep them there, and have them perform an action whether they make a purchase or simply fill out an inquiry form. Contact us today if you’re ready to take your website to the next level and start seeing results!