You’ve heard about SEO and you’re convinced it works well for driving traffic to your website. What you probably wonder is why it’s so powerful.
If your site and content aren’t properly optimized, both for desktop and mobile users, you’ll have an incredibly difficult time attracting traffic from organic search to your site. As your SEO experts, we have put together a list of ten reasons why search engine optimization is crucial to your business’s online success.
First, let’s review what exactly SEO is. The acronym stands for search engine optimization which is the process of optimizing a website so that it performs well in organic search. In simple terms, SEO allows you to connect with those searching for your product or service and helps turn them into potential customers.
Aside from an increase in traffic, there are many other benefits of investing in SEO, such as:
1. Better search engine rankings and better user experience
User experience is now a significant ranking factor which is why search engines want to see a mobile-friendly design, good user signals, and good integration of relevant photos and videos.
By optimizing your site for SEO, you’re automatically improving your user experience as well. And we all know a great user experience means higher conversion rates, more trust, and an increase in brand loyalty.
2. SEO boosts your sales process
Consumers are constantly researching good deals and using the Internet for comparison shopping. SEO becomes a prospect magnet, attracting potential buyers to your website through relevant keywords and phrases high in search engines where searchers are already looking for information.
You have to be where your customers are and direct them towards the solutions you offer them. As more and more people rely on the internet, their phones and even voice search, being found at the top of the search engine results page is becoming more and more critical.
3. SEO pricing is variable
As a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget ties their hands, and you cannot expect stellar results from their restrained effort.
If you aren’t convinced about the magic of SEO, don’t be afraid to ask for an SEO pre-analysis, even if that means paying a small fee for it. It’s a safe investment and worth more if it convinces you about the real value of adopting an SEO strategy. It can also help you understand what you’ll get and the potential results from different budget levels, if you’re unsure exactly how much to invest to get the best ROI.
4. Make sure your new website actually gets found
So you’ve created an amazing website and it looks great! But what’s the point if nobody except your existing customers can find you online?
Now that you’ve invested money in that new website, you have to help Google to understand your business and your website. SEO that’s effectively woven into your site’s DNA can help showcase your business on search engines in the best possible light. Every website we build is designed to be SEO-friendly, but only an ongoing campaign will ensure the best results and visibility.
5. The impact of SEO snowballs over time
Unlike paid advertising, where the ads disappear as soon as you stop paying for them, the results generated by SEO last for a longer period of time. Better yet, the impact grows exponentially over time.
SEO results may take time to come to fruition, which can sure be frustrating, but the long-term investment is more and more worth it with each passing month.
6. Keeps you from missing out on free advertising
SEO allows you the control to dictate how your business should be featured in search results. If you don’t strategically craft your website’s title tags and meta descriptions, you’re letting a wonderful chance to get free advertising slip through your fingers.
7. Leverage your social media profiles
If you have business pages across social media channels such as Facebook, you have an opportunity to gain more out of SEO. Sharing your SEO content on social media, especially through paid promotion, is a proven way to boost the rankings of your content.
Better yet, SEO blogs double as excellent social media content, often generating a significant number of clicks, likes and shares. Just another way that SEO is a cost-effective, impactful online advertising method!
8. SEO goes to the heart of your business
Think of SEO like heart surgery. If organic searches are responsible for more than half of your website’s traffic, SEO lies at the heart of your business. Without a good heart surgeon, you could die.
9. Builds trust and credibility
These days, everybody “Googles it”. The goal of SEO is that when people search for relevant keywords and phrases related to your business, they will see you at the top of the search results. Being at the top of the SERPs goes a long way in boosting your credibility.
10. Drives offline sales
In today’s world more sales offline are actually driven by research initiated on the Internet. It’s why offline businesses cannot afford to ignore online marketing anymore and why SEO forms the cornerstone of every offline company’s digital marketing strategy.
Your website is a constant salesperson, but what good is a salesperson if nobody can track them down?
11. BONUS – SEO provides endless opportunity
SEO is a continuous process that constantly needs tweaks, reviews and shifts to keep it moving in the right direction to achieve your goals. Good SEO is like a fine-tuned engine. As long as you take care of it, it will continue to keep running.
Now that you know the values and benefits of a search engine optimization strategy and you’re ready to invest in SEO for your own business, contact our team of SEO experts in Brantford and Hamilton to get started on taking your company to new heights of profitability, branding and success.