Digital Marketing Dictionary: Social Media Edition

Published On: 17 December 2023

In the intricate world of social media, understanding the language of the platforms is not just a luxury; it’s a necessity. From engagement and impressions to CTA and beyond, each term forms a vital piece of the digital puzzle. In this blog, we’ll explain some of the key metrics, what they mean, and how to use them to your benefit.  



Engagement is a crucial metric in social media marketing, representing the level of interaction users have with your content. It goes beyond mere views and measures actions such as likes, shares, and comments on your posts. Essentially, it gauges how much your audience is participating and connecting with your brand. A high engagement rate signifies that your content resonates with your audience, fostering a sense of community and interest. Monitoring and understanding engagement metrics help businesses tailor their content strategies to enhance user involvement and build a more active and loyal online community. 


Social Listening

As social media continues to evolve, so do the metrics that matter. Social listening has become an integral part of understanding your audience’s sentiments, preferences, and discussions related to your brand. Tools that monitor mentions, comments, and hashtags provide valuable insights into how your audience perceives and engages with your content and brand. 


Call to Action (CTA)

In the dynamic world of social media, a CTA remains a pivotal element in driving user actions. Whether it’s signing up for a free trial, downloading a PDF template, calling your business, or visiting your website, a well-crafted CTA can significantly enhance your post’s performance. In the ever-competitive social media landscape of 2023, ensuring that your CTA is compelling and aligned with your campaign goals is paramount. 


Average Reach

Average reach is the average number of unique users who have seen your content over a specific period. It provides insights into the actual audience size your content is reaching. Monitoring average reach helps you gauge the effectiveness of your content distribution strategy and ensures you are connecting with a diverse audience. 


Post Impressions

Post impressions focus specifically on the number of times an individual post is displayed on users’ screens. This metric helps you understand the popularity and reach of a particular piece of content. Analyzing post impressions allows you to identify which posts resonate the most with your audience and tailor your content strategy accordingly. 


Whether you’re an experienced marketer or new to social media analytics, it’s important to recognize the power of these metrics in deciphering audience behaviour and content performance. Consistently assessing, adjusting, and adapting your approach based on these insights will not only refine your strategy but also strengthen your brand’s digital presence. If you want to learn more or speak to our social team about your metrics, please don’t hesitate to call us at 519-758-0901.