Whether you’re just starting out with content marketing, or you’ve been using the same approach for a while, it never hurts to revisit your content strategy to make sure it’s relevant and innovative. Lucky for you, the Design Thinking Agency can help you create or adjust a content marketing plan that is best for you and your business. Before explaining why you need a content marketing strategy, let’s first discuss what exactly it is. In short, it refers to the management of pretty much any tangible media you create and own (written, visual, downloadable, etc.) that are pieces of your marketing plan. Essentially, a content marketing strategy looks at how content can be used in strategic ways with other marketing, customer and sales strategies within your business.
Many organizations ask themselves if they really need a content marketing strategy. Well, the answer is – YES! And here are 5 reasons why:
1. Ensure consistency
Content marketing is a broad term and can be used for numerous reasons, meaning different things to many people. Without a content marketing strategy, you risk a lack of cohesiveness. Most campaigns involve content being spread out across a variety of mediums such as blogs, social media, brochures, and more. Content marketing provides an abundance of freedom to allow you to reach your audience through an assortment of channels. Often, however, this content is all over the place and covering numerous topics which can be confusing to your audience. To avoid running into this issue, developing a documented strategy can clearly chart your path ensuring you cover topics that are unique to your industry and create content that’s going to resonate with your audience and stay on course with your brand.
2. Form a strong brand identity
A strong content marketing strategy can help you to stand out and differentiate yourself from your competitors. It allows your brand personality to shine through and show your current customer database and potential future customers what you can do for them. It provides your organization with direction for choosing the style, tone and overall approach to take, as well as the specific mediums you should employ.
3. Stay on track with your content marketing
To make any kind of progress you have to hold yourself accountable. Without a strategy in place that outlines how much content you need to produce, where it needs to be posted and when, you may find it all too easy to struggle and procrastinate altogether. A formal strategy is essential to the success of your organization. Having a plan in place that tells you how many blog posts a week you want to write, and how many times you want to update your Twitter and Facebook pages, along with the topics you want to focus on each week makes it much easier and realistic for you to achieve your goals.
4. Track your progress
Having a documented content marketing strategy in place allows you to track your progress and determine what is and what isn’t working for your campaigns, your organization and its goals. As you create the strategy it will become clear which metrics you should focus on to get a better sense of how your campaign is performing as a whole. The more data you accumulate, the more likely your campaign will turn into a smoothly operated machine.
5. Maximize your ROI
One of the greatest benefits of content marketing is it allows you to get the right content in front of the right audience, across the right medium at the right time. If you have a well-thought-out plan, you can play with big companies, no matter what size company you are. With a focused strategy in place and less time for procrastination, you will start to see a higher return on investment. In turn, you can generate a larger number of leads and get more conversions while spending less time and money.
To determine the direction of your content marketing plan, understanding why it is so important is the first step and crucial to its success. Although it might take you some time to develop this strategy, it will save you a lot of time and frustration in the future and allow you to get concrete results within a reasonable period of time. Contact the Design Thinking Agency for more information on what your first steps should be for creating a content marketing strategy that is right for your business.