Search Engine Optimization (SEO)

WHAT IT IS

Search Engine Optimization (SEO) is about building your online presence. Through a combination of website optimizations, inbound link building and targeted content creation, your website’s search engine rankings and visibility will increase for searches related to your products and services.

Whether you want to dominate the local search results or reach customers across North America, SEO will get you ranking on page one wherever your target audience is. The higher your website ranks for the right keywords, the more visitors it will get. Ultimately, more website visitors will lead to a higher number of quality leads for your business.

WHY YOU NEED IT

You can no longer rely on just a good looking website to get you sales. There are over 3.5 billion searches daily, and 75% of people never go past the first page of results. If your business is buried beyond page one, you essentially don’t exist.

SEO is one of the best investments you can make in your marketing, because what do you do when you’re ready to make a purchase? You Google it. By targeting searchers who are already interested in your products or services, organic search traffic generates some of the highest-quality leads of any form of online advertising.

Best of all, the benefits of SEO only increase over time. While it requires ongoing work to sustain your rankings, your website won’t immediately disappear if you stop investing in SEO, unlike paid advertising.

 

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THE DESIGN THINKING WAY

SEO is a fast-changing landscape, so we make sure to stay on top of the latest updates. Our in-house team takes pride in crafting content that will not only get your website on the first page of Google, but delivers a high quality user experience. We use only the most up-to-date and trusted techniques to help give your website an edge over your competitors.

A successful SEO campaign may be complex, but that doesn’t mean you shouldn’t know exactly where your money is going. We keep our clients in the loop with detailed, easy-to-understand quarterly reports – and we’re always just a phone call or e-mail away should you have questions or wish to review your results in more detail.

 

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creativity through insight