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You’ve most likely heard the term by now multiple times and nodded your head along in the…

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Too many business owners believe that a company’s “brand” is simply the company’s name and logo. Of…

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Sometimes, the toughest thing to figure out in the marketing world is which strategy will provide you…

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Curiosity has often been associated with a quirky expression some of you may know:  “curiosity killed the…

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On average, social media posts accompanied by a graphic receive more than 6x the engagement of a…

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Your website is one of the largest marketing tools available. It’s the first impression people have of…

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Let’s face it, business isn’t what it used to be. Obtaining customers through word of mouth and…

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A critical element to any digital marketing strategy, successful email marketing really comes down to two tactics…

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Possibly intensified by social media, the past few years have seen quite a few major scandals erupt…

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In today’s technology-driven world, there isn’t a single brand that should not be utilizing social media to…

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The amount of times that we have seen companies throw away their marketing budget on salesy projects…

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We must admit, Christmas is one of our favourite holidays here at Design Thinking with plenty of…

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Good PR is about relationships, not coverage. When executed correctly, PR can be one of the best…

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Keyword Optimization: The act of prominently featuring relevant keywords throughout your content to help drive traffic from…

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Search engine optimization (SEO) and pay-per-click (PPC) are two critical aspects of digital marketing. Both can help…

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Everyone loves to hate Comic Sans. The child-like handwriting font is so infamous, there have actually been…

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