In the past, when people needed to find local businesses, they turned to the Yellow Pages. You would open the trusty book, find the number you were looking for, or navigate through business categories to locate the right contact…but times have changed. The act of flipping through the phone book has been replaced by using a search engine on your phone or computer. Furthermore, the traditional method of typing search queries is gradually being substituted by instructing virtual assistants like Alexa, Google, or Siri to perform the task for you. 

Given the shift towards online searches in various aspects of daily life, it is imperative that your business is easily discoverable on the Search Engine Results Page (SERP). Remarkably, 82% of smartphone users initiate their quest for information by turning to search engines. A Google My Business profile becomes pivotal in securing a prominent position on the search engine rankings and establishing meaningful connections with customers online. Continue reading to delve into the significance of this essential tool for local SEO and enhancing your business’s digital presence. 

What is Google My Business?

Google My Business is a dynamic tool that empowers businesses to share vital details, manage their online visibility, and engage with customers effectively. By providing information such as your business name, location, operating hours, and customer reviews, GMB becomes a cornerstone for local Search Engine Optimization (SEO). 

The Modern SERP: Navigating the Digital Landscape 

In today’s digital era, a mere website listing might not be enough to capture your audience’s attention. With Google My Business, your business gains visibility not only in traditional search results but also in the increasingly prominent map listings and the right-hand sidebar. This visibility is particularly impactful for mobile searches, as users are more likely to interact with businesses prominently featured in these areas. 

Online Presence Without a Website 

While we advocate for the importance of having a dedicated website, the beauty of Google My Business lies in its accessibility. Businesses can establish an online presence even without a website, making it an excellent option for new ventures or those facing challenges in getting their website up and running. It serves as a valuable shortcut to connecting with customers online, proving that a website isn’t the only gateway to digital engagement. 

Full Control Over Your Business Information 

One of the key advantages of managing a Google My Business profile is the control it gives you over the information Google presents about your business. Without active management, Google may pull information from various sources, leading to inaccuracies that can confuse potential customers. Taking charge of your profile ensures that your information is always accurate and up to date, preventing instances of customers reaching the wrong phone number, visiting during closed hours, or heading to an incorrect location. 

Tips for Optimization and Improvement 

To maximize the benefits of Google My Business, consider implementing the following tips: 

• Regularly update business hours, especially during seasonal changes. 
• Add high-quality photos to showcase your products, services, and ambiance. 
• Respond promptly and professionally to customer reviews, demonstrating your commitment to customer satisfaction. 
• Utilize Google Posts to share timely updates, promotions, and events. 

 Google My Business is an important tool for reaching local searchers. Given that 46% of all Google searches are looking for local information, and 88% of mobile searches for a local business lead to a call or visit within 24 hours, your online presence is simply incomplete without Google My Business. Once you’ve created your profile, use our expert advice to maximize its visibility and impact, then sit back and relax as the phone starts ringing and the customers file on in. 

If you’re looking to improve your Google My Business profile or SEO rankings in Brantford or beyond, our SEO specialists are ready to help. Get in touch today at 519-758-0901 and see what Design Thinking can do for your online presence.