Core Web Vitals: Important SEO Updates for Your Website

Published On: 1 August 2021

Core Web Vitals is a major Google update of 2021 and it has impacted the Google Web Search at various levels.   

What does this mean for your business? Take a look below and see for yourself! If you’re looking for more info, give us a call. Our team will help you understand how to make your SEO work for YOU!  

What Every Business Owner Needs to Know about Core Web Vitals Update by Google:  

  • Optimizing for the quality of user experience is vital to the long-term success of your site on the world wide web. To support the successful digital presence of your business, web vitals can help you quantify the user experience and highlight the opportunities to improve  


  • Web Vitals is a part of updates provided by Google to supply unified guidance for quality signals that are essential to delivering quality user experience on the World Wide Web.   


  • Site owners shouldn’t need to be performance gurus to know the standard of experience they’re delivering to their users. The Web  Vitals Initiative aims to simplify the landscape and help sites specialize in the metrics that matter most, the Core Web Vitals.  


  • Impact on your Website: Core Web Vitals are the subset of Web Vitals that offer more opportunities for boosting the rankings of your website. As it applies to all or any sites, it should be measured by all site owners in order to make sure that the website does not drop in search rankings and to ensure healthy website performance 


  • Each of the Core Web Vitals represents a definite metric of the user experience, is measurable within the website field, and it reflects the real-world user experience. 


  • Core Web Vitals metrics keep on evolving with Google Updates. The current important metrics to focus on are:   
    • Largest Contentful Paint (LCP): It measures the loading performance of your web pages. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.  
    • First Input Delay (FID): It measures the interactivity and responsiveness of the web pages. To provide a good user experience, pages should have an FID of 100 milliseconds or less.  
    • Cumulative Layout Shift (CLS): It measures the visual stability of the website user interface. To provide a good user experience, pages should maintain a CLS of 0.1. or less. 



  • Once you have measured the Core Web Vitals of your website, you will see a lot of opportunities to improve user experience and website rankings. Following the recommendations in the report, you can help your website to climb up in the web search rankings.  


  • Call the Pros If you need help to improve the Performance and the Health of your website, our SEO team is committed to improving the health and performance of your website. Contact us and sign up for your website for improved performance.