As a not-for-profit organization, Nova Vita provides holistic client-centred residential and counselling services to women and children escaping violence and homelessness. Having gone through rebrands in the past, Nova Vita was ready for a new brand to that would help make it acceptable to talk about their services and showcase the healing their organization provides. We were ready to take on that challenge with them.
“Nova Vita” stands for “New Life” which we wanted to emphasize in their rebrand by incorporating flowers to signify the idea of growth and positivity. We had to be cautious when it came to selecting the colour scheme and visuals used in the logo so as not to create anything that could be misinterpreted by their audience. We wanted to create a safe and open image that would make those who view the logo more comfortable reaching out to Nova Vita. Wanting to be seen as more than just a shelter, Nova Vita’s new branding radiates positivity through all of their marketing including their new website design and build.