For an impressive 75 years, KeepRite Refrigeration has held a leadership position in the commercial refrigeration industry in North America. Over the past three decades, Design Thinking has been actively engaged with this iconic brand. Given the extensive range of projects involved, pinpointing a starting point becomes an interesting challenge.
Building on the leadership of a brand like KeepRite Refrigeration requires a meticulous alignment of all crucial touchpoints. It entails crafting ads that genuinely reflect the brilliance of their manufactured products. From websites and apps to print materials, trade show elements, product guides, and digital assets, every aspect must harmoniously resonate with their core brand values. This comprehensive approach is extended to their sister brands, Trenton and Bally in the USA. Being part of this iconic brand’s growth has been a true highlight for our Agency.