Hamilton Cab’s long history was created through the merging of three companies. During a time when travellers have multiple transportation options, they realized their need for a unified brand that could compete with ride-sharing competitors and revolutionize the Hamilton Cab name. In need of a modern look to match the evolution of the business, they called our team.
Our goal for Hamilton Cab was to create a standout brand easily recognized and trusted within the Hamilton region, positioning them as Hamilton’s premier taxi service. In a world always being driven by the next leading technological advancement, many companies forget that their customers should be the most important influencing factor of their business. A modern design with a friendly and local feel became our goal which led to the “Powered by you” movement. This slogan brings Hamilton’s diverse group of travellers to the feeling that their needs are on the top of Hamilton Cab’s list. To best represent Hamilton and its residents the new look highlights words such as ‘adventure’, community’, and pride’ which creates an undeniable connection.