Nadene Aasla

Brand Development
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THE SITUATION

When a person’s name becomes the name of a brand, that person also becomes the face of the brand. This was the case for Nadene Aasla, a local real estate agent, and we were challenged to create a brand that reflected the current brokerage Nadene was a part of while still setting her a part from other agents within the area, creating an identity of her own.

OUR THINKING

With Nadene being the face of the brand, a photoshoot was first priority in order to get high quality shots that would reflect her personality. These photos are continuously used to set a tone on each material we create moving forward including business cards, brochures, post cards and a website (view other materials). As a personable, trustworthy and knowledgable real estate agent, we created the slogan, ‘A local expert driving results’ to showcase these traits. When creating the logo we designed a fancy ’N’ to reflect Nadene’s professional attitude towards her career and her clients, while the red circle incorporates the brokerage that she is currently working with.