When a person’s name is used for a brand, that person also becomes the face of the brand. This was the case for Nadene Aasla, a local and trusted real estate agent in Brantford. We were challenged to create a brand that reflected the current brokerage Nadene was a part of while still setting her apart from other agents within the area, creating a strong and recognizable identity of her own.
With Nadene as the face of the brand, our priority was a photoshoot to get high-quality images that would reflect her personality while setting the tone of other materials we created, including business cards, brochures, postcards, and Nadene’s website. As a personable, trustworthy and knowledgeable real estate agent, we created the slogan, ‘A local expert driving results’ to showcase these traits. When creating the logo, we designed the ’N’ to have some flair, to reflect Nadene’s professional yet fun attitude toward her career and her clients.