Grissin Bon, a prevalent Italian company internationally known for their bakery products was getting ready to introduce themselves to the North American market, bringing their products to Canadians for the first time. It was essential to preserve and promote their Italian heritage to their new audience, while also paying respects to the existing Grissin Bon Italian brand. With a market launch underway, Grissin Bon came to Design Thinking in search of market research, new packaging, website development, and social media management.
This was a full-service project for Design Thinking, starting with market research and focus groups to provide information to help this Italian brand succeed in North America. We then developed the design concept, took the photography, and designed the packaging for Grissin Bon’s Gongoli and Breadstick products. When they hit the Canadian market, we assisted the campaign through website development, video design, and social media marketing. Grissin Bon Breadsticks are now widely available across Canada.