GRIP is a patented vehicle control system that autonomously manages fleet idling, energy consumption, and climate-control so vehicle operators can do their job safely and effectively. Our job was to help take a complex topic with a niche product group and turn it into consumer-friendly content to lead various industries from mining to policing to the same end goal from very different paths.

GRIP Idle Management presented us with an invigorating and rewarding challenge. To successfully create the website and content for the GRIP team, we embarked on an in-depth exploration of the product, delving into its intricacies. We began by conducting extensive research to fully understand the needs and desires of the end user. This served as the basis for our work. The end result was a captivating website featuring striking visuals, strategically placed calls to action, and copy tailored to the industry. We transformed GRIP into a user-friendly platform, skillfully guiding visitors through the marketing funnel while showcasing GRIP’s brand identity, including the GRIP and GRIP Hybrid logos that our team played a key role in refining.