For the last 5 years, VLG and O’Grady Insurance have been working congruently, but not unified under one brand. While their customers have grown accustomed to the two names, they had a need for one succinct, integrated brand that represents their knowledge of the communities they serve and the insurance industry, as well as their passion for the two. That’s where we came in.

Our goal in creating the new logo was to unify their brand identity and create an instantly recognizable mark. The objective of the logo is to communicate to consumers the essential character of their company… They are VLG Insurance Group… in a way that is strong and easy to identify with. COMPLETE COVERAGE, COMPLETE PROTECTION, from bottom to top, from the ground to the sky. Protection, reliability, security, strength. This compelling symbol is evocative of what consumers expect from an insurance company. The alternating forms in this logo fuse together in a powerful representation of complete coverage and protection.