Although often considered a lost art, Strada Print Works revives the timeless craft of screen printing. As a prominent player in the large-format print screen services industry, Strada approached our team seeking a fresh brand identity and a captivating website. Given our simultaneous commitment to two other ventures, we understood the importance of crafting a brand presence for Strada that distinctly communicated their offerings, while still maintaining a cohesive connection with their other brands.
To ensure continuity with Strada’s existing businesses, we embarked on the development of a distinctive logo that sets Strada Print Works apart. Exploring the creative possibilities of screen printing, we experimented with a myriad of colours, celebrating the art’s versatility. The logo draws inspiration from carefully selected Pantone colours. Subsequently, our focus shifted to crafting a visually captivating website, teeming with vibrant aesthetics and user-friendly navigation. This platform seamlessly showcased the evident advantages of screen printing, spotlighting Strada Print Works’ seamless and accessible process.