RockIT Fuel Technology has been serving clients since 2001, providing a suite of IT services designed to keep business safe, secure, and and running smoothly. In 2025 Design Thinking joined the RockIT Fuel family enabling both companies to expand our capabilities to serve customers better.

Job one with RockIT was putting our experience to work through a complete rebranding and reimagining of the company’s marketing and communications. The new logo, built around the RockIT Fuel “R” identity, merges concepts of data transfer and rocket exhaust into an evocative, highly recognizable mark, paired with a dynamic new typeset for the company name. The rebrand carried through to a bold, impactful new website that presents the company’s extensive IT services with clear, confident B2B messaging – designed to build trust, drive engagement, and convert visitors into qualified leads. We also gave our designers room to get creative with playful, irreverent marketing and social content to help the brand stand out in a crowded space.