As a highly skilled team of people who are uncompromising about exceeding your HVAC expectations, Crystal Heating & Cooling needed a brand that maintained an approachable, friendly and professional demeanour while being easily recognizable in the community. Not wanting to stray too far from their existing look, we wanted to fortify the brand with a strategic blend of creative storytelling, captivating visuals, and targeted messaging that help Crystal Heating & Cooling build its reputation of exceptional customer service and trusted home care.

Crystal Heating & Cooling’s brand assets needed to portray to customers the quality of their services and team with a friendly, trustworthy feel. We wanted Crystal’s brand to become recognizable both in the residential and commercial HVAC industry across Brantford and surrounding communities. From their logo and printed materials to their vehicles and branded attire – everything portrays the same sense of expertise and comfort that you look for in an HVAC professional.