As the new members of Prouse assumed leadership roles in their family business, a strategic decision was made to transition from an HVAC Contractor to an HVAC Distributor as well as a Kitchen and Bathroom retailer. In line with their new business goals and focused direction, they sought a new, modern brand that worked equally for both of their business lines.

Market research played a pivotal role in shaping Prouse’s brand development. Investigating the local market to determine the best way to help effectively communicate Prouse’s changing local presence while preserving their expertise and trustworthiness was key. When approaching the Prouse Logo and Brand development, our goal was to create an attractive retail mark that appeals to consumers as well as contractors alike. Wrapping the Prouse “P” into the form of a flame and water drop creates an elegant and highly recognizable retail mark that also effectively represents the building supply aspect of the business.