For an impressive 75 years, KeepRite Refrigeration has held a leadership position in the commercial refrigeration industry in North America. Over the past three decades, Design Thinking has been actively engaged with this iconic brand. Given the extensive range of projects involved, pinpointing a starting point becomes an interesting challenge.
OUR THINKING
Building on the leadership of a brand like KeepRite Refrigeration requires a meticulous alignment of all crucial touchpoints. It entails crafting ads that genuinely reflect the brilliance of their manufactured products. From websites and apps to print materials, trade show elements, product guides, and digital assets, every aspect must harmoniously resonate with their core brand values. This comprehensive approach is extended to their sister brands, Trenton and Bally in the USA. Being part of this iconic brand’s growth has been a true highlight for our Agency.
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA
GOOGLE ADVERTISING
MARKETING SERVICES
LOGO & BRAND DEVELOPMENT
WEBSITE DESIGN & DEVELOPMENT
CONTENT CREATION
PHOTOGRAPHY & VIDEOGRAPHY
For an impressive 75 years, KeepRite Refrigeration has held a leadership position in the commercial refrigeration industry in North America. Over the past three decades, Design Thinking has been actively engaged with this iconic brand. Given the extensive range of projects involved, pinpointing a starting point becomes an interesting challenge.
OUR THINKING
Building on the leadership of a brand like KeepRite Refrigeration requires a meticulous alignment of all crucial touchpoints. It entails crafting ads that genuinely reflect the brilliance of their manufactured products. From websites and apps to print materials, trade show elements, product guides, and digital assets, every aspect must harmoniously resonate with their core brand values. This comprehensive approach is extended to their sister brands, Trenton and Bally in the USA. Being part of this iconic brand’s growth has been a true highlight for our Agency.
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA
GOOGLE ADVERTISING
MARKETING SERVICES
LOGO & BRAND DEVELOPMENT
WEBSITE DESIGN & DEVELOPMENT
CONTENT CREATION
PHOTOGRAPHY & VIDEOGRAPHY
While maintaining consistency with the KeepRite Refrigeration brand and their website, we designed and developed a new Energy Calculator feature that helps identify ROI calculations based on equipment selections for technicians in the field. This new application lets you input your equipment selections giving energy consumptions data and operating cost estimates based on location. After utilizing energy costs and collecting weather data for most major North American cities, we were able to create this very mobile-friendly feature so that refrigeration professionals can easily create and compare “What if” scenarios that best fit their needs from anywhere!
Keeprite Product Videos
To spotlight KeepRite Refrigeration’s diverse products and features, we carefully crafted shot lists for an engaging narrative, using various angles and 3D rendering to effectively convey product attributes.
KeepRite Refrigeration’s PCS product lineup was created by refrigeration professionals, for refrigeration professionals, so it was imperative that we showcase their products and services in a way that would captivate their customers. We paid attention to every detail, from the logo design to the video creation and implementation, to ensure that the website was both visually stunning and user-friendly. The website is now a valuable addition to KeepRite Refrigeration’s online resources, providing their customers with a comprehensive look at the PCS Family.
