Dec 14, 2020

Signs Your Website Needs a Makeover 

website under construction

You have about 10 seconds to leave a lasting impression on visitors to your website – if you don’t make an impact right away, you have lost a potential client. 

You must be wondering, why do I need a new website?  

Because your website is your virtual business card – it’s where people go to discover more about you and your business. If your website hasn’t been updated in a while, it might be costing your business both leads and credibility.  

To help you understand if your website needs a makeover, here are five signs that will determine if your website needs a makeover. 

Outdated Content and Visuals

Outdated websites stand out like a sore thumb – and tend to look sketchy. If your website looks like a relic from the 90s or 2000s with mismatched font, outdated pictures and content, it can feel uninviting to the visitors. It can make them question your company is still in business or not. 

Remember, a first impression means a lot. Updating your website can make you stand out against your competitors. Consumers are attracted to a business that offers them a seamless, professional, and aesthetically pleasing digital experience. 

If you’re unsure or on the fence about whether your website needs a refresh or not, we’ve put together the top five signs that will help you determine if your website needs a makeover. 

  1. Low quality, stretched, or overused stock photos are a sign that you need to upgrade your website.
  2. The content on your website is not easy to read or understand from a customer’s perspective.
  3. Your website is filled with mismatched visuals and it is difficult to navigate for the customer.

It Is Not Mobile Friendly and Responsive

In 2020, more than 6.5 billion people are using their mobiles to access the internet. Having a mobile-friendly website is not only an advantage against your competitor, but it’s a must-have in today’s time.  

Therefore, you need to make sure that your website is mobile responsive, which means it is compatible with various screen sizes without compromising on the quality and layout of the website when it is viewed in a browser on mobile. 

The overall look of your website should be consistent with the desktop version to ensure customers can easily navigate the website and click on links from their phone or tablet. 

Google gives preference to the websites that are mobile-friendly and responsive in their search engine results page, helping your website rank better. 

So, if you haven’t adapted your website to function on mobile or tablet device screens, then you definitely need to upgrade your website. 

Not Optimized for Conversions 

The primary purpose of having a website is to convert a potential lead into a sale. If your website is not updated to convert visitors into customers, then your website surely needs a makeover.  

Conversion should be the end goal for any business, small or big. Only a fully optimized website can generate maximum leads to win customers by tracking the visitor’s behavior on your website and creating a marketing strategy accordingly. 

Here are some of the ingredients that should be present in an effective website: 

  1. Catchy Call-To-Actions
  2. Optimized Landing Pages
  3. Attractive Headlines
  4. Conversion and Information Oriented Content for Customers
  5. Improving the User Experience
  6. Clear and Concise Contact Forms

If your website still looks like a visually appealing brochure but doesn’t do an efficient job of converting visitors into customers, it’s time to upgrade your website. The cost that you put into upgrading your website will be well worth the return on investment in the future. 

Website Loading Speed Is Slow

Imagine you have to travel urgently to somewhere on the 401, but your car is unable to reach anywhere near the speed limit.  

Sounds frustrating right?  

Websites or pages that take a considerable amount of time to load in a browser can end up driving the users away. At the same time, websites that load quickly will receive more web traffic resulting in better conversion rates. 

But why is website speed important? According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.  

Your website speed directly affects your Google search engine ranking. Google has confessed that they want to ensure that the internet is super-fast, easily accessible, and highly useful. 

Therefore, if your website speed is slow then it is high time that you upgrade your website to reel in more visitors. 

Not E-Commerce Friendly

In 2020, we saw an enormous number of businesses, both small and medium, going online due to COVID-19 to keep their business running and providing their customers with the same experience that they would get in a physical store.   

But, if your website doesn’t have features that support e-commerce or online booking that will help your business, then it is definitely time that you upgrade your website. Having these features will allow your website visitors to easily navigate through your website, buy products, or book an appointment.   

Not having these features on your website is going to severely affect your website’s ability to convert visitors into customers.  

 

Now that you know the signs for a website makeover, it’s time to put on your creative hats and get down to action.  

Any website that is slow or sluggish, doesn’t attract customers, and, exists just for the sake of being, causes more harm to your business than good. A simple, easy to navigate, and inviting website not only offers a significant return on your investment but also boosts chances of conversions. 

Still need help from an expert team in creating a user and mobile-friendly website for your business that converts visitors into customers? Contact your local team of professional web designers to give a makeover to your current website and help bring positive ROI for your business today!