Brant Taxi came to Design Thinking almost 2 years ago looking to give their brand a refresh and their fleet of taxi’s a revamp. They wanted to become the most noticeable taxi company in the city and a trusted name in Brantford. Together, a sleek and classy brand and logo was created that would be memorable to Brant’s customers and represent their dedicated service.
In the summer of 2015, Brant Taxi unleashed their newly purchased and branded convoy of taxi’s which caught some eyes and turned some heads. Closely followed was an easy to navigate website usable on desktop and mobile, all internal materials, and an ongoing targeted advertising campaign that embraced prints ads, billboards, sponsorships, and social media. Brant is now the ‘go to’ taxi service in town and are currently expanding their fleet to keep up with growing demand. With Design Thinking by their side and the growing popularity of their app, Brant Taxi and their distinguished brand are stronger than ever. View a full set of their materials.