Nov 20, 2017

What is Mobilegeddon?


On April 21, 2015, Google released a new ranking algorithm affecting smartphones that is designed to give a boost to mobile-friendly pages in Google’s search results. Simply put, when someone searches something on a mobile device, mobile-friendly sites will be ranked higher over sites that are not. The term “mobilegeddon” was coined by webmasters and web-developers to define the effect this system change has on businesses of all sizes and languages. Other terms that refer to this update are “mobilepocalypse,” “mopocalypse,” and “mobocalypse.” Although these terms sound scary at first, the Design Thinking Agency team is here to help you understand the concept. Furthermore, we can help to make your site mobile-friendly so that it ranks higher on mobile searches.

It’s important to remember that this algorithm change only affects searches made on mobile devices and not on desktop computers or laptops. However, the fact still remains that websites lacking in mobile-friendly content will become increasingly difficult for users to find through a Google search.

The other thing to keep in mind is that this algorithm wasn’t created to make digital marketing even more difficult for businesses, it was created to meet consumer demands. The general public is becoming more and more dependent on mobile web consumption. In 2015, Comscore reported that cellphone web usage had spiked 394% since 2010 ( Although this change took place a couple of years ago, it is still very apparent that many businesses are confused by the term and how it can affect their business. Below we have answered the most common questions that have been asked in regards to “mobilegeddon.”

How do I know if this affects my business?

There are two pieces of data that will tell you if this algorithm change will affect your business or not. The first is to view how much of your traffic is coming from Google via organic search. If the majority of your customers are being driven to your website through this channel, then this algorithm will greatly affect your business. The second indicator is the percentage of your current traffic that finds you on a mobile device. Again, if this percentage is high the process change will affect your business. Both of these figures can be found through Google Analytics.

What makes a site mobile-friendly?

1. It avoids software that doesn’t render well on common mobile devices (aka Flash)
2. It uses text that is readable without the user having to zoom
3. Content is sized to the screen properly so that the user doesn’t have to scroll horizontally
4. Links are placed far enough apart so that the correct link can be easily tapped

How do I know if my site is mobile-friendly?

The easiest way to check if your site is impacted is to take the Google Mobile-Friendly Test. All you have to do is enter your website’s domain address into the bar and click “Analyze.” Once Google is done analyzing your site you will either receive “Awesome! This page is mobile friendly” (yay, happy dance) or a “Not mobile-friendly” message with some tips on how to make your page friendly for smartphones.

Of course, the ideal outcome for the Google Mobile-Friendly Test is “Awesome! This page is mobile-friendly.” However, for those of you who don’t receive that result, never fear, The Design Thinking Agency is here! Your site’s visibility depends entirely upon your attention to adapting your SEO practices, keeping Google’s updated algorithm in mind. No matter what your problem is, we can help you resolve it and make the transition to mobile-friendly content as quickly and seamlessly as possible.