Mar 28, 2018

Use Design Thinking To Solve Your Toughest Marketing Challenges

We’re not just talking about ourselves as the Design Thinking Agency, although we can absolutely help you to solve your toughest marketing challenges. What we’re talking about here is the design thinking methodology, something we tend to use here to solve complex problems and find desirable solutions for our clients.

Great design has that “wow” factor that makes products more desirable and services more appealing to users. Keeping this in mind, design has evolved beyond making objects. Design thinking is at the core of effective strategy development and organizational change. Designing is more than just creating graphics. You can design the way you lead, manage, create and innovate. The design way of thinking can be applied to systems, procedures, protocols, and customer experiences.

So what exactly is design thinking? It’s a mindset that is not problem-focused but rather solution-focused and action oriented towards creating a preferred future. The method draws upon logic, imagination, intuition and systemic reasoning to explore possibilities of what could be and then create that desired outcome to benefit the customer.

When it comes to incorporating design thinking practices into your daily workflow you can use this framework to jumpstart the effort.

1. Empathize

The foundation of the whole process is empathy. You need to understand your audience, who you’re trying to help before you can design a solution for them.

2. Define

Next, you need to reframe the problem by putting together a point-of-view statement to help explore and open innovative solution spaces.

3. Ideate

Now is where you go beyond the basic brainstorming phase. During the ideation phase you need to get everyone on the same page before actually designing anything.

4. Experiment

This is the fun part of the process. You actually get to put your strategies to the test and figure out what works, what doesn’t, what could be changed to be made better, etc.

Through the Design Thinking process, you can start to provide highly efficient solutions by building and expanding on given concepts in a way that traditional analytical thinkers cannot. By creating solutions, reflecting on their effectiveness, trying out possibilities, and continuing to refine execution until optimized, design thinkers create new markets.

We all need design thinking to stay competitive in today’s fast-moving business climate. If you’ve never put stock in design thinking, now may be the perfect opportunity to take strides forward. Contact us today to join the Design Thinking team and start tackling your toughest marketing challenges.