Part of creating a strong brand is influencing what others think about your offerings and your company, and social media can be a powerful tool for shaping their perception. Social platforms also provide a way to connect with your customers, increase awareness about your brand, and boost your leads and sales. As we gear up for 2022, here are some social media trends we’ve been following that will not only improve your brand’s visibility throughout your target audience but also create trust with your followers that you have the ability to solve their problems.
Social Media Influencers
Indeed, not a new term for 2022. Interestingly though, this term need not apply to only the millionaire YouTube stars, mega-influencers, and celebrities. Many brands are recognizing the power behind the smaller followings of the micro-influencer (10K-100K followers) who have higher engagement rates, more loyal followers, and, who are way more budget-friendly.
Micro-influencers are common, regular folks who monetized their hobbies as a way to diversify their income and are more commonly referred to as “Creators”. Forbes estimates that 50 million people consider themselves a creator on social platforms, and in 2022, businesses are set to spend $15 billion on influencer marketing.
Brands who partner with micro-influencers, or creators, on social media, promote products with authentic, visual posts instead of sponsored ads. They also choose a micro-influencer with who their audience is more likely to relate – either through shared interests or by developing trust and respect.
Connect Online Shops with Social Media Accounts
Social commerce is the process of selling products directly on social media. This means your entire shopping experience – from product discovery and research to the checkout process – takes place right on a social media platform. You can click buy on a coveted item without missing an update from your social feed.
Before the pandemic, it was a flashy opportunity for the most innovative businesses. Thanks to the stay-at-home orders from the pandemic, it’s a social shopping explosion that is not going away.
By connecting your online shop with your social media, you’ll turn your business profile into one place for brand promotion and selling products. Not only does it keep consumers immersed in your brand for longer periods of time, but it also eliminates the need to visit a third-party website for shopping. EMarketer projects social commerce will be at $79.64 billion industry in the US alone by 2025.
Hopping on Social Trends
While you may not understand TikTok, it surpassed the 1 billion user mark in September 2021 – making it the 4th most popular social media network after Instagram (and not including messaging networks). Furthermore, Google Search Trends show that TikTok dominates Instagram’s short-form video content, indicating that search demand for TikTok has grown by 173%.
And now with the Metaverse coming into fruition, Mark Zuckerberg’s dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Marketing and communications professionals will need to pay attention to the metaverse because it’s the next frontier for online interaction.
No matter how you choose to hop onto these social trends, brands should focus on creating trending content in their own way. Think about how your brand can utilize these trends to your benefit by manipulating them to focus on your unique messaging. While hopping on trends gives companies a faster way to go viral and grow a brand, you should always stay true to you who you are and how you’re here to serve your followers.
Regardless of your business needs, industry specifications, or feelings about social media – it’s here, and it’s here to stay! Even if you don’t want to manage it yourself, social media accounts (and trends) help put you in front of your audience while also sourcing new ones. We aren’t asking you to dance on TikTok, just give us a call! We can work with you (or for you) to get your company into social trends and on your audience’s radar. After all, cutting through the clutter is just what we do!