Here at The Design Thinking Agency, we’ve had the privilege of working with many businesses that are just starting up and don’t have many materials for us to work with. Although we always recommend getting professional photographs to really capture the personal character of their business, sometimes it’s just not possible. So, what is the next best option? Stock photos.
The world of stock photos is full of great professional shots that can be used as is or slightly modified to fit the business’s needs. On the other hand, there are also many poor photos that somehow make their way onto people’s work. Let’s put ourselves in a few situations and see what should and shouldn’t be used when putting together advertising pieces.
Picture this…
You’re a local mechanic who has opened up a new garage and is looking to establish yourself as a reputable business in the community.
The good:
Here’s a professional, trustworthy looking person who is 100% focused on their job.
Created by Peoplecreations – Freepik.com
The bad:
24hrs and 8 energy drinks later, this mechanic still can’t figure out what’s wrong.
The hilarious:
As a customer is patiently waiting for their oil to be changed, this guy is rehearsing his role of Mini Thor.
Picture this…
You’ve started an online pet store and are in need of a hero shot to capture the lifestyle of your clients.
The good:
Here’s a bright and vibrant shot of a dog that’s living in the moment and loving every second of it.
The bad:
First of all, is this dog even real? If this photo had a subtitle it would probably be… [Whispering] “Help me.”
Created by Fanjianhua – Freepik.com
The hilarious:
This must have been taken on the movie set of “A Dog’s Purpose”. Regardless, this dog actually needs saving along with anyone who uses this photo.
Picture this…
Grandma gave you her secret recipes and you decide to share it with the world and open your own pizza shop.
The good:
Your pizza is the star of the show, so showcase it!
The bad:
There is nothing wrong with a little photo editing but really? Come on.
The hilarious:
No comment.
