SEO has become one of the most important services a business can utilize in order to use their online presence to its full potential. And if you don’t have the time or the experience to implement a proper Search Engine Optimization strategy for your company you may be looking into hiring an agency to take care of it for you. Although finding the right SEO agency can take some time, choosing the right one could be the best thing you ever do for your company. Then again, choosing the wrong one could be the biggest mistake you ever make for your business.
The process of choosing the right agency doesn’t have to be complicated, you just need to know the right questions to ask before hiring them. That’s why our SEO experts here at Design Thinking have put together these seven questions that you should ask when interviewing a company about their SEO services. The answers to these questions should tell you everything you need to know in order to make an informed decision about if they are the right agency for you.
Question 1: What is your experience with SEO?
The amount of years that the company has been established and performing SEO services will help you gain a better perspective of their background. You should also ask who exactly the SEO experts are within the company.
Be sure to check out the company’s website, social media pages and even their blog to give you a better understanding of the practices they are using for themselves. If they are actively posting blogs and updating their social media feeds, that is a good indication they they are up-to-date with the latest SEO trends and staying on top of them.
Question 2: What specific SEO services do you offer?
SEO is really a combination of a variety of digital marketing tactics all combined into one overarching strategy and these tactics consist of content marketing, social media marketing, email marketing, mobile marketing, and more! Therefore, if you can find an agency that offers all of these services and keep them under one roof, you reap the benefits of maintaining a consistent message across all of your online platforms. What a coincidence, Design Thinking just so happens to offer all those services and then some.
Question 3: What clients have you worked with?
Take a look through the company’s client portfolio or gallery to see what kind of companies they have worked with in the past. Visit some of those websites to gain an idea of what they have done for those clients and how those clients are using their services.
In addition, ask if they have any case studies or success stories to share with you. Just like a business hiring an employee, you can ask for references and even reach out to their clients to ask them how their experience was working with that particular agency.
Question 4: How much are your SEO services?
Of course you’re going to ask this question! But you must remember that SEO, and digital marketing in general, is not a low cost solution. In order to get good results, you have to invest in quality services. SEO is one of those tactics where you have to spend money in order to make money.
Once they do tell you the costs make sure you understand how the billing works. Will they charge you per project, per hour, monthly? Is reporting included in this cost? This ensures that both parties are on the same page and the expectations are laid out clearly in advance.
Question 5: How do you measure the progress of an SEO campaign?
SEO is one of those tricky things where you won’t see results right away. Rather it takes some time and a lot of work so you shouldn’t expect to hit your target the very first month. However, the agency you do decide to hire should be providing you with quarterly reports that show a steady climb towards your target.
Question 6: Who will I be communicating with?
Larger SEO companies tend to assign each project or client with a case number and then anyone can look into your account once you provide them with that number to answer your question. In the case of smaller companies’ communication tends to be much easier and more effective since you are talking to the same person each time and they are well aware of your SEO case.
Question 7: Do you have any questions for me?
Unless the SEO expert has already asked you a handful of questions, now is the time that they should be getting to know specifics such as areas you are targeting, your budget, what you think your keywords are, who your competitors are and more. If they aren’t asking you questions, it’s time to move on to the next.
And there you have it! Now you’re ready to find your perfect SEO match. Why not start by giving Design Thinking a call at 519-758-0901? We welcome any and all questions and we’re sure you’ll be more than happy with our answers.