OUR SERVICES

From traditional to digital marketing, we’ve got you covered with our expert in-house team.

BRAND DEVELOPMENT
77% of B2B marketers agree that branding is crucial for growth. Companies with consistent branding across all channels see a 23% increase in revenue.
  • Overview

    Branding starts with a solid foundation.

    A brand is a relationship, defined by a promise, symbolized by an identity, and expressed by communications. Your brand comes out through your logo, website, promotional materials, and all of your communication pieces. It's no secret that a strong business and a powerful brand go hand-in-hand. We bring you fresh, disruptive branding solutions that will transform your business. With over 33 years of experience with indisputable results, we're not afraid to step outside of the box.

    We build brands.

  • Brand Audit

    Uncover your brand's identity.

    A brand audit is a health checkup that evaluates your brand's position in the marketplace including its strengths and weaknesses while covering three areas: Internal Branding - Your brand's values, mission and company culture External Branding - Your collateral and internal communication pieces including your logo, website, social media presence, and all other marketing materials Customer Experience - Your customer's journey including the sales process and customer service experiences

    We can find your voice.

  • Market Research

    Assumptions are never an option.

    Gain a deeper insight into your target maket by defining your audience's customer journey and what triggers them to make decisions. Through marketing segmentation, we can tell you which audiences you should invest in and which ones to avoid while a competitive audit tells us where to position your brand within the marketplace.

    Through focus groups, surveys and other tactics, market research is an integral part of the brand process leading to the creative development.

  • Brand Strategy

    How we grow your brand.

    You're bringing something great to the world, something that makes your customers' lives easier and more meaningful. Through brand strategy, we reveal what that something is and communicate it in a way that engages your target audience.

    What do you want your customers to feel when they interact with your brand? Let's make sure that feeling is steady across all touchpoints by defining your key messaging to create a consistent brand experience.

  • Brand Development

    Bring your brand to life.

    We've done all the research and compiled all the data and now it's finally time for the creativity to start flowing. By defining your brand's tone, voice, and vision, we can begin telling your brand's story through your communication pieces.

    From logo concepts and business card designs to apparel arrangements and even tradeshow pieces, we will build out a brand package catered to your needs.

Digital Marketing Strategy
Digital marketing costs 62% less than traditional marketing and generates about 3x as many leads.
  • Overview

    Compete with top brands online.

    Digitizing your business is no longer just an option, it is necessary for the survival of your company. Yet even in 2020, many companies find themselves without a digital marketing strategy, and that’s where we come in. Effective digital marketing is taking key elements like social media, SEO, e-marketing and online advertising to create one cohesive plan where all of the pieces work together to maximize performance.

    Drive website traffic, score meaningful conversions and cultivate long-term relationships with your customers through cost-effective, integrated digital marketing campaigns.

  • Defining Your Target Audience

    Accelerate your online growth.

    You can put together the best digital marketing plan, but you won’t see results if you’re not delivering it to the right people. Defining your target audience is defining who is most likely to use your product or service. We create targeted digital marketing campaigns with an impactful message tailored to your target audience for optimized results.

    Let's connect you to the people that need your products and services.

  • Competitive Analysis

    Outperform your competition.

    Looking at your competitive landscape allows us to fully immerse ourselves into your brand and strategize based on that information. In addition to this market research, we utilize social listening to review your competitors’ social presence and the discussions taking place in your industry. This allows us to refine your business goals to create a competitive digital marketing strategy.

    Competitor insights uncover opportunities to surpass your competition.

  • Product or Service Differential

    Discover your unique selling point.

    The barrier to entry has dropped for many industries, intensifying your potential competition. In an increasingly crowded competitive landscape, differentiating your product from your competitors is crucial for your brand’s survival. We want to educate consumers on your unique selling point and make that point of difference shine through in everything we do, making your business the obvious choice.

    Cut through the noise by distinguishing your company from your competitors.

  • Value Proposition Development

    Connect with more customers.

    While your products and services offer many benefits, a strong value proposition tailors those unique selling features to those that are most important to your target audience. Understand how your company stacks up against the competition and how to emphasize your points of difference to create and communicate a crystal clear value proposition.

    Increase sales by clearly demonstrating why your company is the best choice.

  • Key Message Planning

    Communicate your story in a meaningful way.

    Your narrative is everything, and it needs to be consistent across all platforms. Your key messaging is what you want your target audience to hear and remember about your company. The messaging needs to be easy to understand, believable, and have a purpose. It’s important to evaluate what you’re telling your consumers and refresh your message as your company evolves.

    It's time to create a meaningful customer experience for your online audience.

  • Email Marketing

    Catch your audience on every platform.

    Connect with your target audience through an integrated e-marketing campaign. Using relevant messaging, strategic design and strong calls to action, we can create targeted landing pages bringing users to a page of highly focused content. We track the data every step of the way to continuously improve our strategy to find the best time, frequency and content.

    Directly communicate important information to your consumers through targeted email campaigns.

  • Plan Development

    Execute your multi-faceted marketing approach.

    Now that we’ve defined your target audience, established your unique selling points, and created your key messaging, it’s time to develop and implement an all encompassing digital marketing plan. From pushing out your messaging across social media and e-marketing, to pay-per-click advertising and search engine optimization, your messaging will remain consistent and on brand.

    Reach your target audience through every available avenue with an integrated digital marketing campaign.

Website Design and Development
94% of your company's first impression relates to your website's design, and if users have a poor experience on your website, 89% of them will switch to a competitor site.
  • Overview

    Your online presence is vital to your company’s success.

    In an increasingly digital world, your web presence speaks volumes about your brand. We not only produce beautiful sites, but sites that are customized to your company to deliver on your business goals. We engineer the right solution for you based on your needs in combination with our years of experience.

    Make your company unforgettable with a cutting-edge website.

  • Creative Web Designs

    Your business is unique, your website should be too.

    The first step of any website is design, and capturing the exact look and feel of your brand that is sure to make you standout over and above your competitors. We design user-friendly websites that are easy for you to update all while having control over design and formatting.

    Stand out from your competition with an expertly designed website.

  • User Experience

    Create a compelling user experience.

    The design and structure of your website is one of the first things customers notice, and can greatly influence their impression of your business. Built using HTML5, CSS3 and more, we use WordPress as a blank canvas, with a user-focused design, to build a work of art.

    Leave a lasting impression with an unparalleled customer experience website.

  • E-Commerce Websites

    Bringing your store to your customers online.

    Take your business to the next level with a customized e-commerce solution to meet your business goals. From strong messaging with clear calls to action, lightning speed page loads, intuitive checkouts and a mobile responsive design - we do it all.

    If your customers can’t get to your store, bring your store to them, online.

  • Copywriting

    Lead your audience to take action.

    Our experienced copywriters take your messaging and elegantly craft it to appeal to your target audience. Striking the perfect balance between appeal and promotion, messaging needs to be clear, concise and strategically placed. All content is maximized for SEO purposes to allow your website to rank better.

    Make a real impact and resonate with your audience with the right messaging.

  • Mobility is a must

    In a world where mobile devices are taking over, mobility is a must.

    The web has evolved far beyond the desktop browser. Whether you’re starting from scratch or updating your current site, your website needs to be mobile-friendly. Design Thinking websites are built to be fully responsive and adapted to function seamlessly across all screen sizes and devices.

    Allow your customers to take you anywhere with them anytime.

  • Photography and Video Production

    Bring your company’s vision to life.

    From headshots to landscapes, we produce photos and videos for all industries made for your online success. Whether you already have visual assets, would like to use stock images or produce original assets, we will work with you to create a plan that is best for your site and budget.

    Stunning visuals can speak volumes about your brand without having to say a word.

  • Ongoing Website Updates & Support

    Exceptional website support.

    Rest assured that your website is under professional management with readily accessible tech support. Our dedicated team of digital experts offer exceptional website maintenance and support through:
    • Regular, scheduled back-ups
    • WordPress and plug-in updates
    • Uptime monitoring
    • Content updates
    • Scheduled security scans
    • Quarterly performance audits/reports

    Focus on managing your business, and we’ll focus managing your website.

  • AODA Accessiblity

    Make your website accessible to everyone.

    With changes in legislation, many websites in Ontario must be AODA compliant by January 2021. For some companies this could be a huge undertaking because it includes things like providing text alternatives and audio captions—this is just the tip of the iceberg. Let us make all of the necessary changes to your website to be compliant and welcoming to all users.

    Focus on your business, we’ll adapt your website to AODA standards.

Search Engine Optimization
93% of all online interactions begin with a search engine, and the first five results on Google receive 67% of link clicks.
  • Overview

    It’s time for your business to rank up.

    
Ignoring SEO mean ignoring potential customers and sales. Search Engine Optimization (or SEO) improves the optimization of your website allowing it rank more favourably when customers use search engines like Google. This means that your website will get more visitors, exposing more people to your brand and giving you a greater opportunity to get your message out.

    Receive more visitors and convert them into customers with a proper SEO strategy.

  • SEO Audits

    Do you know your rankings on Google?

    We review your current rankings and keywords to identify areas where improvements can be made and potential opportunities. The audit identifies the issues within your site that need to be repaired in order for your website to move up the rankings. With an in-depth website analysis, we learn what the search engines consider important when ranking websites within your industry and geographic area.

    Rank up with key takeaways from a SEO audit.

  • Keyword Research and Strategy Development

    Help new customers find your business.

    When it comes to keyword research, there is no cookie-cutter approach. Every SEO strategy is unique. Using an SEO audit, we determine the best target keywords for your brand and craft an ongoing strategy that will guide our work moving forward.

    SEO is the chess of digital marketing. Play the long game and you’re sure to win.

  • On-Site Optimizations

    It's all about on-site optimizations.

    Gone are the days of keyword stuffing. We perform on-site tasks including tweaking website content and meta information to incorporate your target keywords strategically. We ensure proper heading structure and of course, make your site easy for Google to “crawl” resulting in improved rankings for your business.

    Let's get your customers on-site with the right optimizations.

  • Targeted Content Creation

    Content is king!

    Search engines are always looking for fresh new content which is why we regularly update the content on your website through blogging and landing pages. Blogs answer key questions that your customers are searching for, while landing pages help your website rank for specific keywords within a specific location.

    Keep them coming back for more with exciting content.

  • Google My Business Optimization

    Embrace Google My Business.

    Google My Business is becoming an important part of SEO. We will create your profile, optimize it using keywords, and keep it fresh by actively updating it. Your Google reviews can determine whether a customer reaches out you which is why we manage your reviews by replying to them and keeping your profile up-to-date.

    Leave a lasting first impression.

  • Inbound Link Building

    Build trust in the eyes of Google.

    From Google’s perspective, a link to your website shows whether it is a trustworthy source, thus worth of a higher ranking. We will create links to your website on local and industry-related directories to build your website’s trust. We will ensure consistency of your business information across all links we create, and existing links where possible.

    Rank higher on Google with inbound link building.

  • Quarterly Reporting

    Watch your website climb the rankings.

    You will receive a quarterly report so you can see the results for yourself. Learn how much website traffic you’re receiving, what customers are responding to, and overall what strategies work and what can be improved upon next quarter. We will also analyze your competitors and where you rank in comparison to further guide our strategy.

    See results and stay in the know with regular reporting.

PAY PER CLICK ADVERTISING
One third of people click on a paid per click ad that directly answered their search query. 50% of consumers arriving at a business' website from paid ads are more likely to buy than those who came from an organic link. One third of people click on a paid per click ad that directly answered their search query.
  • Overview

    Get clicks at the right place, at the right time.

    Google Ads or pay-per-click (PPC) advertising allows you to run text, image and video ads on Google’s search page and other partner websites. Using targeting methods combined with only paying when someone clicks on your ads makes this a cost-effective and impactful way of reaching potential customers.

    Stay top of mind with targeted pay-per-click advertising.

  • Why PPC Advertising?

    Make your business a click away.

    What do you do when you’re looking to buy something? You Google it! Potential customers are already searching for your services, so your business needs to be front and centre in the search engine results page when they are. The right keywords, audience, location and device targeting ensure your ads will be shown to the most relevant audience.

    Strategically appear to customers who are already looking for you.

  • PPC Campaigns on Google

    See results immediately with Google Ads.

    Unlike traditional forms of advertising, Google Ads start running immediately and provide immediate data and results so you know how your ads are performing. We adjust our ads and targeting based on this data. Display ads even allow you to target users based on their past searches and interests while browsing other sites.

    Always stay top of mind with a Google PCC campaign.

  • PPC Campaigns on Social Media

    Get social with a paid ads campaign!

    With Facebook’s ever-expanding advertising options, Twitter’s promoted tweets, LinkedIn’s InMail solution and of course the always popular Instagram, there are now plenty of online advertising options to run alongside your Google Ads campaign. Tailor your message and drill down your target audience to the results you want to see including brand awareness, website traffic, event responses, newsletter signups and more!

    Make connections that matter while growing your business .

  • Retargeting

    Bring valuable visitors back with retargeting.

    Have you ever added something to your online cart, abandoned it and then all of a sudden ads start appearing for that exact brand and product on other sites? Welcome to the wonderful world of remarketing. Remarketing shows your ads to users who have already visited your website and encourage them to follow through on their original inquiry.

    Remind your customers to make the purchase with a retargeting strategy.

  • Quarterly Reporting

    Keep track of your conversions.

    Your Google Ads report displays how your ads are performing, how many conversions you’ve been receiving, what trends and patterns are emerging, and overall what worked and what can be improved upon next quarter. We focus on insights that lead to changes that will improve your campaign’s success metrics.

    Understand what’s happening in your account and why with our easy-to-read quarterly reports.

Social Media Marketing
People spend an average of 142 minutes on social media every day. 71% of customers who receive a good experience with a brand on social media are likely to recommend it to friends and family.
  • Overview

    Thrive in today’s digital world.

    Social media offers more opportunities to businesses than ever before. It acts as a direct line of communication to share your key messages and build relationships with customers. We provide strategic social media solutions by pairing creative content and eye-catching graphics to deliver results. Social media is constantly evolving and Design Thinking evolves with it putting our clients ahead of the curve.

    Use social media strategically and you’ll wonder why you didn’t sooner.

  • Social Media Strategy

    Take your social presence to the next level.

    Here’s the hard truth: social media can work for every business. At Design Thinking, there is never a cookie-cutter approach as each client and platform is unique. To successfully tell a cohesive story across all touchpoints, you need a social media audit and competitive analysis to create a guided social media marketing strategy.

    Whatever your business, there is an online audience waiting to hear from you.

  • Social Platform Set Up

    Platforms that exhibit your brand best.

    We will select the most appropriate channel mix for your brand and products/services, then we will fully set up your profiles on the platforms that fit you best from Facebook, Instagram, LinkedIn, Pinterest to YouTube. While building your following from scratch, we will set up likes campaigns and post across each platform to promote your other accounts.

    Ensure brand consistency and full attention to detail with professional social platform setup.

  • Social Content Creation

    Tell your story.

    Developing content that matches your brand’s voice while creating thumb-stopping graphics is our recipe to compelling social media accounts. We craft monthly content calendars tailored to your brand guidelines and each platform’s best practises. From promoted Facebook posts to Instagram Stories, we create high-quality content that conveys your brand's personality and value proposition.

    Solidify thought leadership and foster conversation with great content.

  • Community Mangement

    Make real connections.

    A big part of a successful social media strategy is interacting with your followers. This includes inserting your brand into online conversations such as replying back to and liking your audience's comments, or commenting on a relevant thread yourself. This not only increases overall engagement, it increases and strengthens your following. It gives your brand a personality while adding legitimacy to your business.

    Build customers for life with strong community management.

  • Facebook Advertising

    Leverage the power of Facebook advertising.

    Facebook is the social media platform every business needs to be active on as it provides the widest variety of ways to interact with your audience. With cost-effective campaign options for any budget, you can easily target your audience and urge them to take action or simply increase brand awareness.

    Make your marketing dollars work for you with Facebook advertising.

  • Instagram Advertising

    A picture is worth a thousand words.

    As a visual social media platform, Instagram is all about engagement and enhancing brand recognition by fostering consistent and direct interactions with current and potential customers. Reach people who matter most to you by targeting their location, demographics, and interests using stories, photos, videos, carousels and collections ads.

    Make users stop on your content with powerful Instagram advertising.

  • LinkedIn Advertising

    Connect with potential buyers on a professional level.

    LinkedIn is the perfect channel for B2B clients to share company updates, industry related articles and build employee culture. Using InMail advertising, you can generate high-quality leads for your business by targeting specific audiences, right down to job titles. Choose from sponsored content, sponsored messaging text ads, dynamic ads and more.

    Maximize your B2B sales by connecting with professionals online.

  • YouTube Advertising

    Use the power of video.

    YouTube is one of the most-used platforms, with almost 75% of North Americans using it. It is a great outlet for product demonstrations, tutorials, special announcements and educational content. Take advantage of this captive audience with advertising directly on videos that have already narrowed down to your target market.

    If a picture is worth a thousand words, a video is worth about a million.

  • Quarterly Reporting

    See the importance of social media.

    Our quarterly social media reports will give you insight into who your target audience is, how engaging your published content is, how many clicks went to your website and which social networks are working for you. By studying your social media accounts, we can optimize your strategy and take advantage of opportunities.

    Analyze results to constantly improve and guide your social media strategy.

Photography and Video Production
Images are the most frequently used type of visual content for marketing campaigns (80%) followed by video (63%). Companies that use video grow their revenue 49% faster than non-video users.
  • Overview

    Step up your visual marketing game.

    Allow your customers to truly experience your brand’s story while setting yourself a part from competitors with professional photography and video production. We produce everything from short clips and instructional videos to virtual home tours and product/event launches. From initial concept to delivery, we bring your brand vision to life.

    Produce visually stunning and compelling videos and photographs that convert customers.

  • Photography

    Express your brand through striking photography.

    Whether you’re looking for studio or lifestyle feel, our photo team delivers the polished images that your brand deserves. Say goodbye to boring stock photos, and embrace original and captivating imagery that will drive engagement and keep your customers coming back for more. From product and head shots to landscape and corporate photography, we’re ready to craft an exceptional visual experience for your customers.

    Tell your story with stunning photography.

  • Video Storyboard Development

    Ready…

    Just like all writers start with an outline, good videographers start with a storyboard. We map out the entire video from lighting to camera angles and everything in between to get a feel of how it will flow. Entertainment first, marketing second is always our goal. We don’t get as detailed as Stars Wars but storyboards are an essential starting point.

    Make sure the final product is exactly what you envision with a storyboard.

  • Script Creation

    Set…

    While the script ultimately begins with you, our team of creative copywriters take your concept and turn it into a script presenting you with plot points, messaging and tone. The script will inspire your audience to listen, interpret and take action. The secret to an amazing script is simple: a lot of people working on it. We have all hands on deck as your script gets created.

    Let’s tell an unforgettable story.

  • 4K Video

    Action!

    Whether it's an in-house studio video or we’re on set, our video team works with you to make you comfortable and get the results you desire. Lighting? We got it. Mics? Check! Scared about forgetting your lines? Oh yeah, we have a teleprompter too. We produce the highest quality video so no matter where your video is shown, it’s the best resolution possible.

    Tell your story through the power of video.

  • Editing and Production

    That’s a wrap!

    Now is when we add the final touches to your video. Through calculated editing, colour grading, and audio mixing, we sculpt and hone the final piece into your shiny new video. As each version is created, you will have the opportunity to view the video and be a part of the process all along the way.

    It's all about the details when it comes to bringing the final product to life.

  • Adaptation for Various Mediums

    Coming soon to a device near you!

    Now that your video is polished and ready for its premiere, it’s time to adapt the file to ensure it plays correctly across various platforms and devices. Platforms include websites, social media, and e-mail on devices like cellphones, tablets, desktops and televisions. This includes proper resolution output, subtitles, and scaling the video file for the selected platform.

    Let your video star on any device through any platform.

Analytics and Reporting
Businesses who use data and analytics to guide their strategy are 6x more likely to be profitable year over year.
  • Overview

    Marketing success lies in the data.

    We believe in full transparency which is why we are such strong believers in regular reporting. You need to be tracking campaigns every step of the way to ensure the best results. Reporting plays a critical role in continuously developing a strong marketing strategy. While we offer quarterly reports, you can ask for updates at anytime throughout a campaign.

    Track results and enhance your strategy.

  • Google Website Analytics

    Learn what your visitors are doing on your website.

    Instead of wondering how many visitors you get on you website, from where, what pages they are visiting, what actions they are taking and how long they are there for, find out the facts! Use the data to your advantage and create the ultimate user experience. Measure the success of your complete marketing strategy. 


    Use analytics to find out exactly what your customers want to get out of your website.

  • SEO Reporting

    Watch your website climb the rankings.

    You will receive a quarterly report so you can see the results for yourself. Learn how much website traffic you’re receiving, what customers are responding to, and overall what strategies work and what can be improved upon next quarter. We will also analyze your competitors and where you rank in comparison to further guide our strategy.

    See results and stay in the know with regular reporting.

  • Google Ads Reporting

    Keep track of your conversions.

    Your Google Ads report displays how your ads are performing, how many conversions you’ve been receiving, what trends and patterns are consistent, and overall what worked and what can be improved upon next quarter. We focus on insights that lead to changes that will improve your campaign’s success metrics.

    Understand what’s happening in your account and why with our easy-to-read quarterly reports.

  • Social Media Reporting

    See the importance of social media.

    Our quarterly social media reports will give you insight into who your target audience is, how engaging your published content is, how many clicks went to your website and which social networks are working for you. By studying your social media accounts, we can optimize your strategy and take advantage of opportunities.

    Analyze results to constantly improve and guide your social media strategy.

CREATIVITY THROUGH INSIGHT.