Brand Development
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The Thinking

When we started working with Zamboni, their current logo had a snowflake in front of smaller ‘ZAMBONI’ lettering.  When we thought about what the company stood for, what they made, we knew we needed to add some strength to the logo. We removed the snowflake, altered the font, increased the size and created the slogan ‘Nothing else is even close.’ Because when we are talking Ice Resurfacers, nothing else is. View other materials