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The Thinking

It’s difficult to put into words everything we have done with Zamboni over the last 20 years (View other materials).  They are an icon, they are the leaders in their field and they are recognized around the world. From refreshing their logo, and creating their stationery and brochures years ago, through all the building of marketing materials over the years including their website, we have tried to capture what makes Zamboni the best at what they do. They are innovative and they are iconic. And when you break it all down, nothing else is even close to Zamboni – and that became the slogan we developed for them. Zamboni. Nothing else is even close.