With a trendy brand developed (view other materials), Urban Vanity needed a website that seamlessly brought together that image with the appeal of the salon. Keeping the goal of differentiating Urban Vanity from their competitors in mind, we focused on the experience of the salon rather than just their services. Using multiple slogans, we tied the website back to the brand while incorporating the chic colour palette throughout the site. In order to emphasize the variety of services Urban Vanity does have to offer, we decided to keep the hair and beauty services separated. Along with various calls to action throughout the site, we integrated an online booking system that encourages visitors to book appointments on the spot without any hassle. By creating a website that is as beautiful as the salon itself, client’s can now begin their journey with Urban Vanity in a state of serenity.