A central component to completing Trust Robin’s brand (view other materials) was to design and develop a website that showcased the features and benefits of the app (view other materials) while highlighting Robin’s expertise to demonstrate his credibility as a wound care expert. To achieve this, we created a page specifically designated to explaining how the app works, which includes a rotating banner that displays each stage of the app. Additionally, we created a page solely dedicated to Robin that includes a timeline of his achievements and a page solely dedicated to testimonials, which together, illustrates his reputation as a wound care expert with an immense passion for helping others. Most importantly, the website has numerous call to actions so that visitors can easily click to download the app. Through the incorporation of best SEO practices, in addition to, creating and managing Google AdWord campaigns, we have successfully created a platform that confirms the benefits and need for Trust Robin.