As a company that is well-known for manufacturing only the highest quality components, we knew we had to design and develop a website that would hold true to R&W Metal’s reputation. As the industry leader in superior metal fabrication and design, we planned a full day photoshoot to capture the essence of the brand and to capture just how many racks they have the capability to produce. In addition, we developed a customer portal that allows select customers to view current stock levels, shop products, and even begin the ordering process with a simple click of a button. With advanced security functionalities in place that allows R&W Metal to create logins as well as approve those who register for a login, this portal required the collection of all product specifications and images in order to input that data to produce unique product pages. The result of the portal is functionality that is similar to an e-commerce site with capabilities that include adding custom notes to your shopping cart, refining your search based on the style of rack you’re looking for, and adjusting your cart prior to submitting a request for a quote. Pairing the customer portal to the main site along with the refreshed branding that we created (view other materials), we were able to showcase R&W Metal’s advanced technologies and capabilities.