Renway Energy

Brand Development
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The Thinking

Renway Oil has long served the community with oil, fuels and lubricants and has become known greatly as a company you can rely on at all times. As their business started to shift more towards propane from oil, they decide to change their name to Renway Energy but they wanted to retain the oil component in the logo somehow. We decided to work it into the negative space in the ‘A’ and then to add a swoosh to the bottom, to speak to how quick and efficient their service is.