After developing Nova Vita’s new brand (view other materials), we needed to create a website that reflected the rebrand while also updating the functionalities within the site. Rather than making the website about being a “victim”, we wanted to focus on the positive side of the situation – the healing. We incorporated joyful images of people smiling so that those who visit the website can see the bright light at the end of the tunnel. We also integrated the cheerful colours of the new logo throughout to embody what Nova Vita stands for which is about bringing new life to those who have undergone unfortunate life events, but are looking to change their situation.
In addition to creating a visually appealing website that radiates a positive energy, the functionality and content within the site was just as important. Visitors needed to be able to escape the website at any time and needed to quickly and easily find what they were looking for and know who to contact for that service. After revamping the site plan and creating a “Quick Escape” button that can always be found in the header, we successfully designed and developed a new website for Nova Vita encompassing everything they originally came to us for and more.