After just a couple of years in the equine reproduction business, Milverton Equine Reproduction Facility’s (MERF) success was tremendous. In order to reach a national, and eventually international audience, we had to design a website that highlighted their services, and more importantly, their horses. In order to do this, selecting the right imagery was absolutely crucial. We only chose images of the finest and healthiest looking horses. Furthermore, we created individual profile pages to showcase each Stallion within their facility. With various callouts located throughout the site and an interactive map that makes it even easier for consumers to find their facility, we have successfully given MERF an online presence to reach a larger audience.