McMaster University

Commercial
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THE SITUATION

With the addition of an exciting new program at McMaster that combines two disciplines to nurture highly sought after individuals, our challenge was to create the brand for this new, groundbreaking program. We were tasked with creating a website and other materials that showcased the need for the program, the training they would receive, and the strong need for this in the industry – therefore producing a graduate that is industry ready in a way like never before.

OUR THINKING

With the development of their messaging strategy, we integrated this throughout all of their marketing materials including print and their website. From unique mini brochures to posters, flyers and in school video advertising, we gained the attention of students in the entry programs and delivered them to the info sessions for the new program. The results speak for themselves. The pilot program was a success and the upcoming full program has more students applying then the course holds – therefore offering the selection of the best candidates. View other materials