Similar to the other marketing pieces we created for Lignition (view other materials), we had to keep in mind the complexity of the product when designing and developing the website. We focused on telling Dave’s story and his passion for creating a healthier environment while incorporating the benefits of the product to appeal to farmers. The goal of the website was for the target market to read the information, contact Dave to receive samples and then place an order. The website is also used to house the video we created for Lignition, as well as all of the data sheets to share the results of various product trials. With a strong SEO strategy incorporated, bright images of crops and farms placed throughout the site, and articulate copy crafted, we have created a site where people can learn more about Lignition and their products that can help yield a better tomorrow for the agricultural industry and our Earth.