A crucial piece to completing Hamilton Cab’s newly refreshed brand (View other materials) was to design a modern website that made customer experience the main focus, while also showcasing Hamilton’s diversity and positioning the company as the number one taxi service in the city. Our objective was to make it as easy as possible for end users to find the information they need and quickly book a cab with just a couple of clicks. With the launch of their app, another goal was to make their app a prime feature on the site with call outs and links to download their app on the iTunes and Google Play store. By creating a website that is mobile friendly and includes interactive features, such as a real time cab tracking map, we feel we have given Hamilton Cab’s website an energizing uplift that makes navigating the site just as seamless as ordering a cab. See the live site here.