Floral Express

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The Thinking

A florist that was fairly new on the scene, wanted to create a unique brand for their store and their marketing materials. After researching the market, we developed a unique way to offer them variety on their brand. Just like their variety of flowers and importance of putting the right colours together, we created three bright variations in the colour of their logos that will match with different applications / bouquets that they create. We created a unique brand that can be recognizable around the city on various platforms from product labels to brochures to the trucks that deliver the beautiful flowers.