Dayside Windows and Doors

Retail
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THE SITUATION

Dayside Windows and Doors have been crafting and installing quality products for over 55 years. They have left a trail of satisfied customers in all directions and have enjoyed valued referrals and a strong dealer network. But with the acquisition of another dealership in Mississauga, they knew it was time to step up their marketing and communications strategy to open up new markets and to start paving the way for the future with their branding and advertising.

OUR THINKING

We executed a Brand Audit to gain a clear understanding of what the Dayside brand stands for currently, how it’s appreciated and how it was perceived as the company offering the brand. Armed with this information, we looked at this as an opportunity to do something different than you’d expect from a window and door company. We created a brand strategy that successfully resonated and has become memorable – “Windows to your life”. It’s not the windows and doors themselves, it’s the moments they allow you to enjoy that is the added value here. Using those moments as a platform, we executed this strategy in all of the pieces that we have created – the website, direct response mailers, billboards, transit shelters and social media. Dayside can not only deliver you an outstanding quality product, but also a unique living experience. View other materials

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