Cornerstone Material Handling

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The Situation

Cornerstone Material Handling came to us to help reposition their brand and create new marketing materials. They have achieved great success over the years and wanted their brand to properly portray these achievements. They wanted their clients and prospects to understand how they came to be a leader in their field and why you should choose and trust them as the provider of material handling equipment for your company.

Our Thinking

Through a Brand Audit, we had a good look at the day-to-day workings and relations of our client and came to understand many things about how they operate and what makes them unique. Their current materials weren’t projecting the image we understood to be true. We created a completely fresh look for them and a new logo inspired by what we learned: bold, strong, sturdy, dependable, cutting edge… they are masters of what they do and now they have the brand positioning to match. View other materials

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In working with Design Thinking for the last few years, I have consistently come away from each interaction feeling like there was a relationship rather than feeling like a dollar sign. Their team is very professional and have met all of our requirements with the long term rebranding we have done. Whether our website, new logo, or personalized literature, they’ve hit the mark with each project. I would happily recommend them to anyone looking to take their business to the next level.
– B.J. Huddle, Cornerstone Fall Protection