Canada’s Food Guide

Special Projects
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The Thinking

Working with the Ontario Public Health Association in Toronto, we creatively developed the  multicultural adaptations of Canada’s Food Guide. There were 7 variations. They all had different foods related to their cultures that were all illustrated in our office, and they were all presented in 3 languages each. The designs were simple to understand and relevant to cultures that had different food requirements in their diets. A groundbreaking program. We also coordinated the printing of 675,000 food guides for use across the country – that’s enough to reach the top of the CN Tower.