Brantford Volkswagen

Retail
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The Thinking

The Brantford VW dealership had just changed ownership and they wanted to push this out in the community in a fresh and exciting way. We knew there was value in the owners themselves (and their dog) to become part of the advertising. To stay true to the overall VW brand, we wanted all the pieces to be on par with how famously clever VW is known to be worldwide, but to have a personal touch to reflect the uniqueness of our clients. From the slogans “Good People to Play With”, and “Everyone Needs a Good Dealer” to the punched out bug on the business cards (with colour choices) and the eye-catching advertising, it didn’t take long before Brantford VW had established a new successful and memorable brand within the city.