Brant Taxi

Brand Development
Scroll Down

THE SITUATION

Founded in 1991, Brant Taxi quickly emerged as the industry leader for Brantford and surrounding areas and has become Brantford’s trusted taxi service company. In 2014, long time employees Tom Bernas and Daryl Daggett took over management of Brant Taxi and together they share their passion for the company, working every day to maintain Brant Taxi’s long-standing reputation of service excellence to the city of Brantford and beyond. After a year of transforming the business operations, they decided it was time to revolutionize the Brant Taxi brand. This is where we came in.

OUR THINKING

As one of three major taxi services in Brantford, our goal for Brant Taxi was not only to solidify the company as Brantford’s premier taxi service, but to also have a standout brand that would become recognized and trusted within the city and the surrounding area. Having already had the opportunity to work with Tom and Daryl on rebranding Brant Taxi’s partner company, Airlink, (View Airlink) we were very familiar with the level of professionalism that the two strive to maintain in their businesses. A sleek and modern design became our goal for Brant Taxi and the end result became something extraordinarily different from their past brand. (View other materials) To reflect their undeniable pride for the Brantford community, the new look highlights the word “Brant” and makes it a key feature on all of their applications. With over 25 years of service in the Brantford area, re-building a solid brand not only supports Brant Taxi’s company and services but also revitalizes our community as a whole.

CLICK IMAGE TO ENLARGE