After developing the Blackrock Realty brand (view other materials), we needed to create a website that matched that level of professionalism while incorporating the boldness and uniqueness we were able to capture through the creation of the brand. Since Blackrock Realty is a new brokerage, attracting quality agents was a necessary feature. The ‘Careers’ page highlights the support, education, training and tools agents will receive when working for Blackrock Realty. In order to attract buyers and sellers we created pages that laid out the buying and selling process to showcase the simplicity of working with Blackrock Realty. Along with various calls to action strategically placed throughout the website, we have not only created a website that appeals to Blackrock Realty’s target audience, including buyers, sellers and agents, we have stepped up the game for Brant County’s real estate market as a whole.