Avenue Optical

Retail
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The Thinking

Avenue Optical has been providing Brantford with unique eyewear from around the world for over forty years. As with building a new website for Avenue Optical, we had created a new brand image that brings it closer to feeling like a specialized eyewear boutique. The look of the store was a logical next step because it is located on a busy street and it is easy to become hidden to the public and people passing by. We gave the store a facelift to bring out the new bold colours and elements of the brand and make sure they are noticed as you drive down the street. We made sure the brand promise that Avenue Optical is different and unique followed through from viewing the website to visiting the store. View other materials