Anstett felt that they weren’t reaching their local potential as the top-of-mind premier bridal jewellery shop in London and their other two locations. They knew with their selection, experience and knowledge that they should be the first stop for anybody considering popping the question. They had a strong history and a well reputed name within the cities but realized they needed the right kind of thinking to make them top-of-mind to their customers and create the bigger opportunities that were available.
If our goal is to create the belief that Anstett is the premier bridal jewellery shop in town, they must look the part. We designed a new logo that gave Anstett an upscale modern feel to resonate stronger with the community. We thought buying an engagement ring should be an experience – from driving up to the store, to browsing the counters, to asking for advice, to leaving the store with a newly designed and valued Anstett bag and packaging. And to deliver them to the store – a successful “I Do” engagement campaign delivered though multiple channels in each location. View other materials
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