Feb 22, 2021

LinkedIn and Pinterest: The Two Most Overlooked Platforms for Businesses

LinkedIn and Pinterest

Social media marketing is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool.  

When we talk about social media, most of us think of the three best social media platforms: Facebook, Instagram, and Twitter.   

However, we often forget about two of the key players in the social media marketing game, which are often overlooked: LinkedIn and Pinterest.   

Why use LinkedIn for B2B marketing? LinkedIn is a great platform for expanding your business, build brand awareness, connect with your audience, form meaningful connections, and promote your products and services.

On the other hand, if you are a B2C business, Pinterest is a great platform for putting out visual content to your target audience and bring them to your website/business.  

Now, we will look into the details of these two most overlooked platforms for businesses:  

1. LinkedIn  

In a nutshell, LinkedIn is pretty similar to Facebook in terms of features, except that it’s for businesses and professionals. You can post as both an individual or a business and can also join groups to connect with like-minded individuals.  

Despite what some people think, LinkedIn isn’t only for job-seekers. It’s truly become an all-around professional platform for job hunting, recruiting, learning and networking. There are 310 million people online daily on Linked.  

Using LinkedIn ads for your social media marketing strategy platform is best for B2B businesses to reach new customers, find new employees, and other business development opportunities. 

 2. Pinterest  

Pinterest is an important social media platform to leverage for a B2C business. The main difference between Pinterest and other platforms is that the users visiting Pinterest already have a shopper mentality.  Pinterest’s active user base grew 26% to 335 million last year. 

It’s a platform for discoveries, inspirations, and new ideas. While Instagram and Facebook are great for engaging existing customers, Pinterest significantly boosts brand awareness and is an excellent medium to let the consumers find you. It is also a great social media platform to boost website traffic.  

With Pinterest ads, a brand can catch the consumer very early in the purchasing journey. And because this is a platform for discoveries, pinners don’t mind ads as much as on other platforms. 58% say it helps them make shopping and purchasing decisions and 52% of millennials use Pinterest every month 

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Whether you are a small business owner or you are just starting out, Pinterest and Linked are two great social media platforms. Running LinkedIn ads and Pinterest ads will bring new audiences and get more traffic and eyeballs to your business page.   

If you are looking to create a social media marketing strategy for LinkedIn and Pinterest in 2021, reach out to your local social media marketing experts at Design Thinking.