As one of the world’s top ranking universities, each program at McMasters is responsible for creating captivating marketing materials to entice young minds and their keep application numbers competitive among the other programs. With these goals in mind, three medical programs hired Design Thinking to develop a strategy and advertising materials to bring their programs into the sight of applicants.
With each program being part of the university while having the freedom to create their own materials, the challenge for each was to use the university’s branding/colours while still making the program itself look unique and appealing. Student photoshoots, faculty videos, and creative designs brought together masterfully craft websites and print and digital collateral that catch the eyes of those passing by.
Check out the three programs’ websites that Design Thinking had the pleasure of creating: